Build a Scalable, High-Converting SEO Operation

Many of my connections will know, my last year has been a whirlwind of interviewing the most successful SEOs and unearthing their secrets.

In the How the F*ck community, I detailed 40+ incredible growth stories, like:

1. How monday.com wrote +1,000 articles in 12 months (then IPO'd).
2. How Peanut App Grew from 0 to 2.3M Monthly Traffic in 12 Months
3. How RetroDodo grew to 1M clicks & £50K monthly revenue in 3 years

Each story revealed that a targeted content strategy and a well-oiled operation could bring in quality traffic and drive significant ROI.

Producing content at scale is a science

At the same time, I built my own fast-growth content operation.

I implemented ideas from each interview to scale quickly to producing 30 articles a month (in as little as 3 hours a week).

I fell in all the traps:

• Hardly any documentation
• Juggling to-do lists in my head
• Creating content that lacked oomph

It took far too long to nail a process that both empowered writers to do their best work and limited my own involvement time.

I found that while creating content is an art. Producing content at scale is a science.

The science allows the art to really flourish.

Creating the Scale Package

I created the Scale Package to go beyond "theory".

It's designed to help you take action. Now.

My own scaling journey quickly showed me that thought out processes and efficient communication can save several £100s each month.

I want to give you that same superpower, to keep costs low while producing quality content.

So, the Scale Package has three elements:

1/ The Manual

Part one focuses on content strategy.

Before scaling content, you need to:

• Truly understand how your target customer uses Google
• Know the total addressable opportunity in front of you
• Build a plan of attack that will bring real revenue

Part one goes deep into how to create an SEO-led content strategy.

Part two focuses on producing content at scale.

Expect:

• A thorough look at the methods used to scale content creation
• Embedded best practices from the best in the business
• The start to finish roadmap for scaling your content engine
• Complete guide to hiring writers at-scale

Throughout the book, I provide worksheets, diagrams and documentation to accelerate your team's progress.

2/ The Machine

Throughout the guide, I recommend particular bits of documentation that are important to creating quality content efficiently.

To help you create your own quickly and easily, I offer 13+ of my own templates, SOPs and checklists. These will empower writers while cutting communication time significantly.

All of the documentation sits within my content operations machine dashboard. I've honed this over the last year to completely manage my content production.

3/ The Membership

Anyone who gets the Scale Package also gets an annual membership to the How the F*ck community.

The community does something special that you can't get anywhere else.

It gives detailed, real-world examples of people doing exactly what you are trying to achieve. It's a continuous source of inspiration and guidance.

You can expect an entire year of newsletters, podcasts, and, later this year, a chat community where you can share and receive advice.

Theory and templates are concrete. But weekly motivation to keep you on the path to success? That makes all the difference.

— Ben Goodey, Author & Founder of How the F*ck (If by some miracle you didn't find this page via LinkedIn, here's mine. Let's be pals.)